Fall/Winter 2020-2021

No boundaries,
just STYLE

You’re entitled to being stylish at every moment of your life, not just in the office. SHN's wide range embraces ethnic patterns in its new collection, referring to different periods at the same time.

No boundaries,
just STYLE

You’re entitled to being stylish at every moment of your life, not just in the office.

WHEREVER YOU ARE,
THE POWER IS THERE

There is no room for templates in the new era SHN world! It’s in her DNA to be modern and audacious while combining the masculine line with femininity wherever she goes. In doing so, she never forgets the starting point; what matters is to feel good about yourself and spread your power around...

And she also includes nature’s peaceful atmosphere in her journey. There are stops on that journey where she can shape the moment however she wants it to be. Sometimes it’s classic but still striking, and sometimes it’s completely dazzling with its style... In short, you’re the lead in this journey.

No power can stop the SHN woman on this journey of style. On the contrary, she’s walking in her own path, perhaps more confident than ever, with the freedom of nature. Because she knows that, with every choice of hers, the power is with her wherever she may be.

WHEREVER YOU ARE, THE POWER IS THERE

The rise of EARTHY shades

Harmony is the most significant feature of natural tones. Therefore, they manage to be the star of all times even if preferences may change.

The rise of EARTHY shades

Harmony is the most significant feature of natural tones. Therefore, they manage to be the star of all times even if preferences may change.

You don't have to make standard choices to keep up with different environments. Listen to the voice within and don't stop trying new things.

INNOVATIVE classic

A concept of innovative classic is yet another element that is at the heart of this collection. Even if things get serious due to the use of jackets, smart and playful touches with fabrics blow the wind of style from another direction.

INNOVATIVE classic

A concept of innovative classic is yet another element that is at the heart of this collection.

Rewrite
TIMELESSNESS

For the fashion world, timelessness requires being able to mark every era. This defiant stance, of course, brings with it freedom. That's how free the SHN woman is. Without restrictions, it’s important to maintain elegance only according to the conditions of the season...

Distinguished, dazzling and disruptive... All these components meet under one roof. As they come together to reveal the essential equation of the brand, the result of this formula is an irresistible elegance.

Rewrite TIMELESSNESS

A SPARKLING you

Not only different patterns and colours, but fabrics also increase the dose of grandeur. Spangles and sequins come together with satin textures to form the new favourite duo.

A SPARKLING you

Not only different patterns and colours, but fabrics also increase the dose of grandeur.

Nobility of
BLACK
in action

While the collection includes suits that hijack the power of attraction, every piece radiates nobility if it’s black. Leather skirts, or dresses that come alive with tulle details, connect the classic stance of black with an innovative look.

Nobility of BLACK
in action

While the collection includes suits that hijack the power of attraction, every piece radiates nobility if it’s black.

Times change,
STYLE stays

Plaid jackets are going nowhere. But that doesn't mean they have to be boring. The important thing is to know what kind of attitude you're going for. Fortunately, the SHN woman doesn't need to have such concerns.

Times change, STYLE stays

Plaid jackets are going nowhere. But that doesn't mean they have to be boring.

MAGNETISM
created by patterns

MAGNETISM
created by patterns

Fine touches upon NOSTALGIA

Fine touches that are capable of marking the season but also do not pass up the nostalgic breezes of the past expertly carve themselves a place.

Fine touches upon NOSTALGIA

Fine touches that are capable of marking the season but also do not pass up the nostalgic breezes of the past expertly carve themselves a place.

Elegance at WORK

The breathtaking dresses and dreamlike suits in our new collection epitomize SHN’s mission to help women find timeless elegance in the workplace wherever they may work and whatever they may do.

Elegance at WORK

The breathtaking dresses and dreamlike suits in our new collection epitomize SHN’s mission to help women find timeless elegance in the workplace wherever they may work and whatever they may do.

Sneak a peak at our NEW SEASON campaign film!